Wix vs Shopify

Commerce Platforms and What They Offer

Nowadays there are so many eCommerce platforms that can instantly help you start a business of all sizes. Whether it is an existing physical business taking the next step to the global audience, or just starting out a new business. Both Wix and Shopify will allow you to take that next leap.

In the comfort of your home, you will be able to sell anything you want. Whether it’s starting that clothing line you have been thinking of or handcrafting unique bracelets, the sky is the limit.

However, every platform has got its pros and cons, and different people select their platforms according to their specification. Each platform has its unique features which allow catering to their audience. Even though they are all different, fundamentally, all eCommerce platform has one common goal, which is to facilitate customers to buy your products and/or services.

Having to come across this blog I would assume you either have finalised Shopify and Wix on your table for picking.

In this blog, we will be putting Shopify and Wix side by side to compare its advantages and disadvantages. Thus to help you in deciding which of the two would best suit your business need.

Wix vs Shopify

Ease of Use

Wix’s main business model is the ease of use. By simply drag-and-drop, users will be able to create a site within a short time. On the other hand, Shopify is also quite easy to customise and add product. However, compared to Wix, it has a steeper learning curve.

Customisability and Templates

Both platforms offer a wide range of free and paid themes. As well as the capability to use HTML or CSS to make custom edits. Currently, Shopify have 100+ themes, meanwhile, Wix has 500+.

Shopify templates

Wix’s templates are packaged so that users can quickly do the basics. Whereas Shopify’s templates are designed with a business-specific purpose. Hence some of Shopify's themes can cost quite a bit, however, Shopify provides professional designers to help you sell.


One of the biggest hindrances for Wix is that once a user has picked a template, they cannot switch to another one. For some, if there could be a possibility for your store to be rebranded, this could be a big drawback

Features for Sales

Product Types

Wix and Shopify Product

Wix: physical products, digital products, and services (app is required)

Shopify: physical products, digital products (app is required), and services

Payment Options

Mobile Payment using Payment Terminal. Picture taken bij Jonas Leupe (www.brandstof.studio) for In The Pocket (www.inthepocket.com)

Wix: Includes minimal payment solutions such as PayPal, Stripe and Square, however, requires zero transaction fees.

Shopify: More than 100 payment types but does not currently support Square. The drawback is that users will require to pay transaction fees unless you use Shopify Payments.


Ships out today

Wix: Track orders and set tax ranges; Support both free shipping to 3rd-party providers; utilise apps to manage global shipping payments.

Shopify: Takes care of organising complicated shipping process; Support both free shipping to 3rd-party providers.

Inventory Management

Shopify and Wix Inventory Management

Wix: Upload single or multiple products; track orders and manage inventory from personal devices; Provides add-ons such as revenue reports and visitor analytics.

Shopify: Upload single or multiple products; Built-in stock management tools; Revenue reports.

Although Wix has many sales features, however, Shopify is more dominant in this area. Overall, Wix can help you set up and start your business quite quickly. Furthermore, if you are planning to set up a more complicated business that sells a lot of different products, then Shopify has got you covered.

Features for Marketing

Shopify requires 3rd party apps for marketing, which can provide high flexibility. Wix also has an all in one marketing tool called Wix Ascend. Both platforms provide the ability and aid to perform email campaigns, blogging and SEO.

One big drawback for Wix is that it does not include multi-channel integration as Shopify does. Shopify allows users to connect their store to their social media accounts as well as other marketplaces such as Amazon and eBay.

Performance Analytic Monitoring

Both platforms allow access to Google Analytics, which allows you to customize your website to get more sells. For Wix, you will need to be on a paid plan to gain access to Google Analytics. Shopify, on the other hand, not only offers them for free, but they also provide extra features such as customer behaviour, stock levels, and conversion tracking.

Fonseka Innovations

Overall, both platforms provide all the necessary tools to help you grow your business. Whether it is your first time wanting to do an online business, or an existing physical business wanting to take the next step. Fonseka Innovations is here to help you! Contact us now.

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