The definition of what a digital strategist does has changed during the last decade and will continue to change.. We are going to look at the responsibilities of this profession as it stands. Quora defines a Digital Strategist as a person which identifies unmet needs, goals, opportunities and challenges of all departments and aspects of the business and finds a solution through a digital scope. But, this definition doesn’t completely answer the question. Our interpretation of a digital strategist would include, the responsibilities for finding and planning new channels and platforms for a business to market on. Alongside, looking into new technologies that could improve any practices within the business.

A person playing chess to portray a digital strategist making a measured move.
A Strategist making a chess move.

A Digital Strategist Isn’t Entirely Marketing

It is a common misunderstanding that digital strategies are part of a marketing strategy. Only focussing on the digital side. But, this is not correct. According to TechTarget, a digital strategy is a plan for maximising the business benefits of data assets and technology-focused initiatives. For a digital strategy to succeed, an alliance between the executives, marketing and IT teams must form. Basically, a Digital Strategist looks into applying new technologies into a business or business activity. Moreover, they can enable fresh digital capabilities within a business resulting in the business applying those technologies for marketing use.

Multiple chess pieces against one to symbolise, Digital Strategy vs. Marketing
Digital Strategy vs. Marketing

Why A Digital Strategist Is Needed

Companies are implementing new technologies for marketing purposes. Businesses can gain a huge competitive advantage by introducing new digital strategies. The result of a digital strategy can open up a business’ potential. Pyxl went through in detail a few reasons on why a digital strategist is needed:

  • Discovering new platforms and channels that were missed.
  • Reach almost everyone.
  • Potential for more leads.
  • Competitive Advantage
  • Prepared for future opportunities.

References

Pederson, J. (2011). What’s the role of a digital strategist? Retrieved from https://www.quora.com/Whats-the-role-of-a-digital-strategist

Pyxl. (2018). Seven Reasons Why You Need a Digital Strategy. Retrieved from https://pyxl.com/articles/seven-reasons-why-you-need-a-digital-strategy/

Raw Pixel. (2018). Chess, piece, play and game HD photo by rawpixel (@rawpixel). Retrieved from https://unsplash.com/photos/dv0gvXGPPKk

Rouse, M. (2015). Digital Strategy (Digital Media Strategy). Retrieved from https://searchcio.techtarget.com/definition/digital-strategy

Spiske, M. (2008). Orange and and Brown Chess Pieces. Retrieved from https://www.pexels.com/photo/orange-and-and-brown-chess-pieces-1679618/

About the author

2 Responses

Leave a Reply

Sign up to our newsletter.



We’d Love to talk about your next venture. Get in touch and we can start turning your idea into reality. Hope to hear from you soon!