Do you ever wonder why your website isn’t attracting any customers? If they aren’t, this means that you have a high bounce rate but it being good or bad depends really on what your business is trying to accomplish. Keep reading to see how you can attract more customers and reduce bounce rate.


What is bounce rate?

First off, are you still wondering what’s bounce rate? According to Annelieke van den Berg (2017), it’s simply the measurement of the percentage of people that visits your website and do completely nothing on the first single page that they loaded up. This means they don’t click on any links such as menu items, internal link, “read more” links. For more information about your website bounce rate use Google Analytics and start tracking your stats.

Illustration of a bounce rate on a website.
Bounce Rate Illustration (Source: Brian Lynch, 2017)

Why should you care?

There is only one important reason why you should care which is to gain more customers. A high bounce rate will significantly impact your digital presence. So by reducing your bounce rate it will significantly improve your lead generation and customer satisfaction which is the best interest for any businesses.

If you have a high bounce rate these are usually the main reasons:

  • The quality and design of the page is low and not good enough which results in customers not engaging with your websites
  • There are too many ads on the websites which adverts the customer away from the website
  • The load times of the pages are too slow which makes the website feel unprofessional and loses the customers interest
  • Your purpose of page doesn’t match with the audience of your page
  • They found all the required details they want on the first page

But not all hope is lost as there are also five ways to reduce it.

Flowers growing in a drought
Representation of Hope (Source: Jules Kortenhorst, 2017)

Steps to reduce bounce rate

  1. For your user interface, provide a clear relevant content on your website and keywords for your webpage menus
  2. Improve the speed of your website with tools such as Google Page Insights, LightSpeed and use Google Analytics, HotJar or other tools to provide further insights on your website for improved usability
  3. Remove pop up ads on your website as users focus should be on your valuable content
  4. Provide a link to a page that defines your business goals and beliefs
  5. Improve your website design by focusing your content in the hotzone which is where users focus their attention on which is the centre of the screen. You could also improve your website design by using a “above the fold” method which is the content that will appear on the users screen when they first load the page. Once changed use the A/B testing to determine the best performing version of you website by splitting two versions of your webpage where 50% sees version A while the rest see version B. Here are a two links to help you get started with A/B testings which are VWO and Optimizely.

These step should get your started on your quest to reduce bounce rate. However, the real trick is to use the tools and metrics to further understand your audience and create content that they desire and expect. A methodical, professional approach with a clear iterative process will guarantee results.

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