Logo Design Trends Over 50 Years
Logos and logo design can be considered the profile pictures for brands. A lot of brands will update their logos to keep up to date with the current design trends. In this post, we will look at how logos changed over the decades.
1970’s – Typographic
Logo design in the 70s was quite consistent with slanted, typography type logos. Federal Express, currently know as FedEx had a perfect example of a 70s style logo. With bright colours and questionable colour combinations, logos also used Sans Serif fonts to complement the vivid hues.
1980’s – Computer Generated
Negative space is the empty or open space around an object that defines it. Looking at 80s logos, negative space is a common trend. Since home computers began, more and more computer-generated logos were created. Microsoft and Adobe are two known brands that observed this trend.
1990’s – Shapes & Colours
Since the start of the computerised logo design, a lot of brands started re-branding. The use of bright colours and shapes was the style for this decade. McDonald's is one of those brands when they introduced the golden arches on top of two quadrilateral shapes.
2000’s – Simple
Logo design took a sharp turn and changed to a more recognisable and simple style. Since mobile phones started to take over, the logos needed to be readable on phone screens. This was a kick start for the next trend.
2010’s – Minimal & Flat
Minimalism and flat design became a big trend in the 2010s. Logos became less complex, no shadows or textures. This trend expressed a clean, simple and modern feel so that the consumer isn't distracted. The 2010s logo trend was also easier to reproduce. Printing and display a flat minimal logo was another reason for this being so common.
The Future Of Logo Design
The 2020s are going to be a mystery for logos. Are designs going to become even simpler? Will your brand be recognisable after the next trend? It’s exciting to think about what the world of logo design will bring next.