What is content marketing?


The traditional ways of marketing also known as outbound marketing has been deemed less effective. It is a strategy where the target audience is interrupted in order to obtain their attention. On the other hand, a new way of marketing called content marketing has been increasingly adopted and used by businesses globally.

According to HubSpot, content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It helps businesses increase brand awareness, boost sales, connect and engage with target audiences.

Types of content marketing

You were probably wondering how many types of content marketing can you try out. I have listed a few channels where you can start this new strategy.

  • Social Media
  • Infographic
  • Blog
  • Podcast
  • Video
  • Paid Ad

Why is content marketing vital for your business?

Bussiness accend from content marketing

By providing valuable insights to your target audiences, it will help to create a community around your brand.

  • Educate target and prospect audiences about your products and services.
  • Connect, engage and build relationships with your customers
  • Boost conversions
  • Drives more sales
  • Increase brand credibility
  • Amplifies brand awareness


Content marketing - Blogging

Initially, blogging was a channel people used to record their personal experience, ideas, views, stories and other personal writings. With the nature of the internet being on a global scale, blogs had strengthened its status on the web rapidly. Slowly, more and more professional use of blogging has emerged. This includes sharing news, networking, and other professional information.

As mentioned previously, blogging is a type of channel of inbound marketing strategy that can help businesses attract potential customers. Hence, the subject topics of these blogs are usually related to what the companies do.

Business blogging

Chill and Content Market

This type of blogging utilises content/inbound marketing strategy to increase the visibility of your business. The topic of the blog posts is usually about a particular subject matter related to your business. For example, Fonseka Innovation is a Brisbane, Australia based tech platform, therefore our blogs are mostly about techie topics.

What differs Bussiness and Personal Blogging is that it’s not for hobbies nor a primary way for a business to generate income. Instead, Business Blogging is a marketing channel which attracts customers and supports business growth.

There are many means for others to find your website, but the search engine is the best method. Trust me.

The more pages your websites contains, means better SEO. Although this is not always the case. Sometimes it is those few quality pages that you have developed which help the boost in traffic.

But, more pages means it will provide a higher probability of ranking. As a result, it will eventually convert into more traffic for your website.

Therefore, by producing each valuable blog post in a new web page, you are essentially adding one more indexed page to your site.

Fonseka Innovations

Passion is the foundation of our blogs. We are here not only to share important news to you but also share our expertise to you in promoting continuous learning. Stay in touch. Keep following our blogs. If you have any questions, don’t hesitate to contact Fonseka Innovations.

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